This hand-woven wool rug is called Jouhi, ‘horsehair’, because of its beautiful brushed long fringes. The weft of the rug is undyed sheep’s wool. The natural shade differences of the material give the surface of the rug a lively look. The rug is double-sided, further extending its lifespan.
Wool is naturally antistatic and dirt-resistant which makes it a perfect material for rugs.
A wool rug does not absorb humidity so it feels warm and cozy even in humid spaces.
Using undyed sheep's wool as a material saves a lot of water in the production process. Please notice that natural white wool rug is never optical white, it is always slightly yellowish. Wool, as well as all new natural materials, have their own particular odour which gradually disappears after time and use.